Track the ROI of your Employer Brand

How To Track ROI On Your Employer Brand Strategy

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Although investing heavily in Employer Branding and Employee Experience is definitely ‘in-vogue’, it must serve a strategic purpose for your organisation, rather than being just another box to tick. Lets read more about Employer Brand Strategy…   According to Universum (2019), Employer Branding has gone from being a ‘nice-to-have’ to being mission critical for both large and small organisations. This shift is for a number of reasons but primarily due to… Read More »How To Track ROI On Your Employer Brand Strategy

2020 Guide To Google For Jobs

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If your business is posting job advertisements in 2020, there is a good chance you are using Google for jobs. If you aren’t, you definitely should be so we have created this handy guide to either help you improve, or help you get started.  Google for jobs is paramount to boosting your job listing in 2020. It allows you to connect with candidates in a way that is easy and… Read More »2020 Guide To Google For Jobs

3 Questions To Ask Your Dream Candidate

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Anyone with experience of Employer Branding knows that the first step to successfully communicating with your dream candidates is to establish your Target Talent Persona. However, it isn’t enough to simply identify this person, we must consult them at every crossroads along the way to building and maintaining the brand.  For this reason, each and every branding decision should involve considering your target talent persona in the context of your… Read More »3 Questions To Ask Your Dream Candidate

Scoping Out Your Target Talent Persona

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 If you want to build a successful Employer Brand, it is essential to begin with identifying your target talent persona. This means deciding exactly who you are speaking to with your Employer Brand. Your target talent persona is the person or people you ideally want your recruitment marketing efforts to reach. This allows you to build a brand that yields applications from your dream employees, which should be the ultimate… Read More »Scoping Out Your Target Talent Persona

What Is Attracting Gen Z Talent In 2020

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Just when you thought you had gotten to grips with Millennials. Generation Z, iGen, whatever term you use within your organisation are the words on everyone’s lips at the moment. How can we attract them? How can we retain them? How can we motivate them? Panick not, Generation Z have much in common with their Millennial predecessors, and this article is here to help with the key differences.  Beware the… Read More »What Is Attracting Gen Z Talent In 2020

Do All Millennials Want To Be Self-Employed Anyway?

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When I work with my clients to build their Millennial retention strategy, this question comes up at least once per week. What is the point of trying to retain Millennials? Don’t they all want to be self-employed anyway? Aren’t they simply doing their time within this organisation before starting a business? It is true that around 30% of Millennials have already started some sort of business with 49% intending to follow suit… Read More »Do All Millennials Want To Be Self-Employed Anyway?

Millennials Do Not Want To Cut Our Teeth; We Want To Bite!

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So how can you keep things interesting for Millennial talent? In order to engage us, it’s important that you understand us. Managers, marketers and even Law-Makers have spent a lot of time, and even more money trying to get to grips with exactly what Millennials want from work, from products, from life. It must be noted that while demographics are often analysed as one, no two humans are the same and so… Read More »Millennials Do Not Want To Cut Our Teeth; We Want To Bite!

3 Ways To STOP Pessimistic Leadership

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If you are a pessimist, then the only thing worse than dying young is living a long miserable life. Pessimistic leaders focus on faults, bad habits and failings within the team. While this allows them to evaluate where things have gone wrong, an essential element of leadership, it may lead to a lack of expectation of positive outcomes. This, in turn, causes team members to believe that while they will… Read More »3 Ways To STOP Pessimistic Leadership

How To Manage Your Employees’ Expectations

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Managing expectations within the team is a key component to maximising performance and productivity. In order to nurture a fruitful relationship between colleagues, it is vital that everyone understands what is expected of them by the rest of the team, whether these expectations be conscious or subconscious. In addition, it is important that they have realistic expectations in regards to their own career. This is critical to maintaining motivation within… Read More »How To Manage Your Employees’ Expectations

3 Most Important Soft-Skills For Every Employee

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According to Harvard University (2015), soft-skills account for 85% of workplace success with technical skills making up the other 15%. Yet, many employers spending weeks and months training new-joiners in ‘hard’ skills and sometimes no time at all on soft-skills. While technical training is vital for client satisfaction, soft-skills are equally important. Our clients and customers engage with our employees in many different ways through outlets such as email, telephone conversations and… Read More »3 Most Important Soft-Skills For Every Employee