Our 9 Golden Rules For Writing Your Remote Working Policy To Boost Engagement

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Work from home, remote working and work from anywhere policies are hot off the press and a key area of focus for many employers. Although Covid-19 has been a prominent driver for organisations to reduce their reliance on the office environment, employee experience and engagement are the reason that companies now seek to make this a more permanent arrangement. Therefore, leaders in Human Resources are now working to build their… Read More »Our 9 Golden Rules For Writing Your Remote Working Policy To Boost Engagement

7 Signs Your Careers Site Needs Updated

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If your careers site is more of a tick-box exercise rather than a creative means to communicate your unique value proposition, you are missing a huge opportunity to engage with your perfect candidate.  As we begin to embrace the ‘new normal’, candidates will have fewer touchpoints with an organisation before they commit to joining. This means you must use each and every opportunity to connect with them and ignite an… Read More »7 Signs Your Careers Site Needs Updated
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Everything You Need To Know About Employer Branding

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Employer Branding is not a new concept. In fact, many organisations around the world prioritise their Employer Branding Strategy as the most integral part of their entire talent pipeline and future planning efforts. So you might be left wondering – What exactly is Employer Branding? What is Employer Branding? Employer Branding is how you communicate the value in working for you to your current and potential talent. In a nutshell,… Read More »Everything You Need To Know About Employer Branding

Employer Branding SEO: Ensuring Your Job Postings Reach Your Dream Candidate

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Picture the scene. You have an open role. You’ve defined your target talent persona and so you know exactly the person you want to fill it. You’ve written a job description that speaks directly to them in a way that you know will peak their interest. But you aren’t getting any applications. At least, not as many as you’d hoped. Where are you going wrong? The truth is, you may… Read More »Employer Branding SEO: Ensuring Your Job Postings Reach Your Dream Candidate
Track the ROI of your Employer Brand

How To Track ROI On Your Employer Brand Strategy

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Although investing heavily in Employer Branding and Employee Experience is definitely ‘in-vogue’, it must serve a strategic purpose for your organisation, rather than being just another box to tick.   According to Universum (2019), Employer Branding has gone from being a ‘nice-to-have’ to being mission critical for both large and small organisations. This shift is for a number of reasons but primarily due to stiff competition, colloquially known as the ‘war… Read More »How To Track ROI On Your Employer Brand Strategy

2020 Guide To Google For Jobs

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If your business is posting job advertisements in 2020, there is a good chance you are using Google for jobs. If you aren’t, you definitely should be so we have created this handy guide to either help you improve, or help you get started.  Google for jobs is paramount to boosting your job listing in 2020. It allows you to connect with candidates in a way that is easy and… Read More »2020 Guide To Google For Jobs

3 Questions To Ask Your Dream Candidate

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Anyone with experience of Employer Branding knows that the first step to successfully communicating with your dream candidates is to establish your Target Talent Persona. However, it isn’t enough to simply identify this person, we must consult them at every crossroads along the way to building and maintaining the brand.  For this reason, each and every branding decision should involve considering your target talent persona in the context of your… Read More »3 Questions To Ask Your Dream Candidate

Scoping Out Your Target Talent Persona

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 If you want to build a successful Employer Brand, it is essential to begin with identifying your target talent persona. This means deciding exactly who you are speaking to with your Employer Brand. Your target talent persona is the person or people you ideally want your recruitment marketing efforts to reach. This allows you to build a brand that yields applications from your dream employees, which should be the ultimate… Read More »Scoping Out Your Target Talent Persona

What Is Attracting Gen Z Talent In 2020

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Just when you thought you had gotten to grips with Millennials. Generation Z, iGen, whatever term you use within your organisation are the words on everyone’s lips at the moment. How can we attract them? How can we retain them? How can we motivate them? Panick not, Generation Z have much in common with their Millennial predecessors, and this article is here to help with the key differences.  Beware the… Read More »What Is Attracting Gen Z Talent In 2020

Do All Millennials Want To Be Self-Employed Anyway?

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When I work with my clients to build their Millennial retention strategy, this question comes up at least once per week. What is the point of trying to retain Millennials? Don’t they all want to be self-employed anyway? Aren’t they simply doing their time within this organisation before starting a business? It is true that around 30% of Millennials have already started some sort of business with 49% intending to follow suit… Read More »Do All Millennials Want To Be Self-Employed Anyway?