Employee Advocacy Employer Brand

Employee Advocacy: Get Employees to Share Your Content

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One of the top questions I get asked about employer branding is ‘How can we get employees to share our content?’, ‘What is the best way to encourage employee advocacy?’ This isn’t surprising given that hearing it straight from the horse’s mouth (aka employee-generated content) is far more convincing to candidates who come across your organisation than hearing it from the company website or head of talent.  Of course, I’m… Read More »Employee Advocacy: Get Employees to Share Your Content
Create a proactive recruitment strategy

Proactive Recruitment Strategy: What’s the secret sauce?

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Let me ask you a question. Do you feel like you’re putting out a job ad when really you need the person, like, yesterday? We get it, you realise you need someone so it’s time to approach the senior team for approval. Then you have to finalise the spec, contact your best performing agencies (it’s kind of too late to DIY this one), cross your fingers, say a prayer to… Read More »Proactive Recruitment Strategy: What’s the secret sauce?
Employer Brand Content your candidates want to see recruitment marketing 2021

Employer Brand Content Talent Want to See in 2021

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2020 was a weird year for us all. We saw a seismic shift in how we socialise, how we work and even how we live. Almost everything about the world as we knew it changed. However, something that didn’t change is the increasing uphill battle of attracting and retaining high-quality tech talent and the need to produce high-quality employer brand content. I mean, sure, our candidate experience changed, our on-boarding… Read More »Employer Brand Content Talent Want to See in 2021

Our 9 Golden Rules For Writing Your Remote Working Policy To Boost Engagement

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Work from home, remote working and work from anywhere policies are hot off the press and a key area of focus for many employers. Although Covid-19 has been a prominent driver for organisations to reduce their reliance on the office environment, employee experience and engagement are the reason that companies now seek to make this a more permanent arrangement. Therefore, leaders in Human Resources are now working to build their… Read More »Our 9 Golden Rules For Writing Your Remote Working Policy To Boost Engagement

7 Signs Your Careers Site Needs Updated

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If your careers site is more of a tick-box exercise rather than a creative means to communicate your unique value proposition, you are missing a huge opportunity to engage with your perfect candidate.  As we begin to embrace the ‘new normal’, candidates will have fewer touchpoints with an organisation before they commit to joining. This means you must use each and every opportunity to connect with them and ignite an… Read More »7 Signs Your Careers Site Needs Updated
millennial soft skills training retention employer brand engagement

Everything You Need To Know About Employer Branding

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Employer Branding is not a new concept. In fact, many organisations around the world prioritise their Employer Branding Strategy as the most integral part of their entire talent pipeline and future planning efforts. So you might be left wondering – What exactly is Employer Branding? What is Employer Branding? Employer Branding is how you communicate the value in working for you to your current and potential talent. In a nutshell,… Read More »Everything You Need To Know About Employer Branding

Employer Branding SEO: Ensuring Your Job Postings Reach Your Dream Candidate

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Picture the scene. You have an open role. You’ve defined your target talent persona and so you know exactly the person you want to fill it. You’ve written a job description that speaks directly to them in a way that you know will peak their interest. But you aren’t getting any applications. At least, not as many as you’d hoped. Where are you going wrong? The truth is, you may… Read More »Employer Branding SEO: Ensuring Your Job Postings Reach Your Dream Candidate
Track the ROI of your Employer Brand

How To Track ROI On Your Employer Brand Strategy

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Although investing heavily in Employer Branding and Employee Experience is definitely ‘in-vogue’, it must serve a strategic purpose for your organisation, rather than being just another box to tick. Lets read more about Employer Brand Strategy…   According to Universum (2019), Employer Branding has gone from being a ‘nice-to-have’ to being mission critical for both large and small organisations. This shift is for a number of reasons but primarily due to… Read More »How To Track ROI On Your Employer Brand Strategy

2020 Guide To Google For Jobs

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If your business is posting job advertisements in 2020, there is a good chance you are using Google for jobs. If you aren’t, you definitely should be so we have created this handy guide to either help you improve, or help you get started.  Google for jobs is paramount to boosting your job listing in 2020. It allows you to connect with candidates in a way that is easy and… Read More »2020 Guide To Google For Jobs

3 Questions To Ask Your Dream Candidate

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Anyone with experience of Employer Branding knows that the first step to successfully communicating with your dream candidates is to establish your Target Talent Persona. However, it isn’t enough to simply identify this person, we must consult them at every crossroads along the way to building and maintaining the brand.  For this reason, each and every branding decision should involve considering your target talent persona in the context of your… Read More »3 Questions To Ask Your Dream Candidate